Ever wonder why some brands just 'know' how to talk to customers effectively? And why others seem to irritate reather than communicate with their customers? Well, this Whitepaper will clear up those questions for you, and explain the 7 habits that succesful marketing campaigns have, including:
Smart campaigns are targeted campaigns, and failure to target correctly will cost you. Now more than ever, targeting must occur at a granuar, individual level.
As digital marketers we have access to huge amounts of data that our predecessors in the analgue wrld simply could never imagine. And since we are literally able to deliver customer experiences at the touch of a button, it is imperative that we test those experiences.
No moment in the customer journey is more important than the first time a user interacts with your service. In this first interaction, help your users understand your app's value and the service you deliver.
Focusing on revenue seems like an obvious tactic for marketing campaigns. But it's very important to fully understand what you are trying to achieve before you launch your campaign.
Monitor your KPIs with reference to your business as a whole, and not just as per each individual campaign. remember: No CEO ever sat down and listed 'higher click-thru' as a business goal.
One campaign can be effective, but when two or more work together that can deliver even greater results. As your customers move from desktop, to mobile, to their TV interactions with your brand should move with them; seamlessly.
If you want to 'win the moment', then you better be there for your customer in the moment. Static, batch and blast campaigns no longer work; customers expect brands to respond dynamically to their needs in the moment.