This guide provides practical tips on how to not just optimize your Facebook ad campaigns, but also to ensure that the user experience that comes after the click converts as many users as possible to “new customer” status.
This is best achieved using Swrve Ad-Triggered Campaigns for Facebook, which finally fills in the gap between spend and revenue to help you enjoy more ROI than ever before, through improved onboarding and continued long-term engagement.
Marketers spend millions on highly targeted Facebook ads to get users to download their app, only to serve up generic onboarding experiences that are disconnected to the ad content, and the user's intent on clicking on the ad in the first place. As a result users ‘lose the trail’, abandon the app, and ROI on acquisition spend suffers.
Swrve interfaces directly with Facebook through its APIs and mobile SDK. As the user opens the app for the first time the Swrve SDK reads the Facebook ad deep link and then fetches and displays the corresponding Swrve campaign, all in real-time, providing the expected relevance for the user.
Swrve is the only platform on the market to do this! The benefits can be huge, as shown in this chart.
Here's where the magic happens. In this guide we show how customizing the initial app experience to the exact ad that the user responded to can dramatically reduce drop off between install and first purchase, by keeping the thread alive and nurturing user interest..
We also show you how to choose your campaign creative to ensure you perform in the congested world of the Facebook feed. By serving these screens dynamically, you are able to test, refine and optimize the experience, without coding, and in real-time.
Make Facebook work for you by delivering ads not just to potential new users but also lapsed customers - based on a detailed knowledge of their prior behavior. Swrve feeds data back to marketers’ Facebook Ad Manager accounts, providing them with valuable information they can use in retargeting, as well as reporting on campaign effectiveness.
Establish engagement: Continue to engage acquired users with behaviorally triggered and AI-enabled push and in-app messaging.
Gain insight for targeting: Tune your Facebook ad-targeting and messaging by observing how users responded through in-app messages for each campaign
Monetize through personalized experiences: Deep understanding of your customers’ interests will help deliver more relevant offers and generate more revenue.