Ad-Triggered Campaigns for Facebook
Engage and establish long-term customer relationships using Facebook ad-triggered campaigns.
The Problem: Generic Journeys
Marketers spend millions on highly targeted Facebook ads to get users to download their app, only to serve up generic onboarding experiences that are disconnected to the ad content, and the user's intent on clicking on the ad in the first place. As a result users ‘lose the trail’, abandon the app, and ROI on acquisition spend suffers.
The Solution: Connecting Ad-To-App
Facebook and Swrve have partnered to solve this problem with unique Ad-Triggered App Campaigns. We connect the ad-to-app journey by delivering bespoke onboarding experiences perfectly aligned with the ad source that each new user responded to. The onboarding messages are rendered instantly with on-brand, pixel-perfect precision. The result? Higher ROI on Facebook ad spend through improved acquisition, and continued long-term engagement for growth in MAUs.
A Banking App’s Generic Journey
A bank created an ad campaign aimed at students, explaining all the benefits of opening a student account. When they clicked on the ad and downloaded the app, they got the standard banking app experience, instead of one relevant to them. 98% of students abandoned the app after just one open.
What The Bank Did Next: Ad Triggered App Campaigns
A personalized onboarding campaign, unique to the Facebook ad that the student clicked and delivered in real-time, is exponentially more powerful. Instead of a generic experience, students who clicked the ad are served with onboarding designed specifically for student accounts. This onboarding flow was launched, edited, and tested with no engineering required.
Re-engaging & Retargeting Unactivated Users
Should users remain unactivated after onboarding, Swrve will continue to engage them with relevant messages until they are activated, based on which experience they initially converted through.
Furthermore, anytime a user completes an event in Swrve, like an in-app purchase for instance, Swrve will update their user properties with the information and send the information back to Facebook, giving marketers valuable information they can use in retargeting and reporting on campaign effectiveness.
How the Integration Works
Swrve interfaces directly with Facebook through its APIs and mobile SDK. As the user opens the app for the first time, the Swrve SDK reads the Facebook ad deep link and fetches and displays the corresponding Swrve campaign. This happens in real-time - no delay is perceptible to the user.