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How Focusing on Engagement Increases Gross Merchandise Sales

How A Ticket Vendor Focused on Engagement To Increase Sales

A case study from a marketplace customer who improved first-time user experiences and as a result increased engagement, retention and revenue.

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Their Challenge

Driving gross merchandise sales within your mobile app can be tough. Attention spans are short and the window is narrow to capture the ‘right moment’ for conversion.  Furthermore their mobile campaigns were siloed from other digital marketing campaigns and had to be integrated with existing marketing tools and systems.

Our Solution
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Our Solution

We integrated our mobile marketing engagement platform with their existing Salesforce Marketing Cloud where marketing campaigns are built using Journey Builder.

The integration enables them to build and deliver campaigns with relevant and personalized content to drive engagement and increase retention across channels.

Their Key Objectives

We helped them achieve their key objectives of:

1) Increasing gross merchandise sales month over month through campaigns with relevant, personalized content.

2) Strengthening retention of first time users to the app.

3) Streamlining development and delivery of mobile messages.

Enhance Existing Technologies
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Enhance Existing Technologies

Swrve’s purpose-built integrations work with industry-leading marketing clouds, including Salesforce, to enhance and complement existing investments.

This delivers true multi-channel marketing campaigns that further maximizes the ROI of their existing stack.

Deliver Truly Multi-Channel Campaigns
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Deliver Truly Multi-Channel Campaigns

Swrve further helps organizations address the challenges of delivering personalized multi-channel experiences in real time, by enabling marketers to leverage their data.

By accelerating the time to market and streamlining this workflow process, marketers can now create and deliver 1:1 multi-channel campaigns that touch and interact with the customer throughout the journey, at the right time and through the right medium.

Our Customer Engaged Users At The Perfect Moment
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Our Customer Engaged Users At The Perfect Moment

The objective was to target users, by genre, who recently attended an event so that they could capitalize on the recent happy moment to purchase tickets for their next event.

Delivering a contextual push notification at the right moment resulted in an increase in engagement of 5%, and $230,000 of subsequent spending.

Welcome New Users With Personalized Content
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They Welcomed New Users With Personalized Content

By improving the first time user experience for users who downloaded the app, user retention increased by over 2X across Day 3, 7 and 30.

This included the ability to communicate and drive anonymous, non-registered users to register for improved, personalized communications and experiences.

As a result of this improved retention, an uplift in spend of 23% was achieved.

They Assisted Customers Through Their Journey
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They Assisted Customers Through Their Journey

Our customer engaged their sellers by helping them on every step of the way to sell their merchandise in their marketplace. It was a win-win for everyone.

A staggered push campaign helped nudge the user and walk them through the process of how to successfully post their merchandise.

In this example, the push notification campaigns resulted in an 11% increase in engagement.

Want to find out more?

Swrve