Deliver Real-Time Mobile Experiences with Oracle Marketing Cloud
Swrve integrates with Oracle Marketing Cloud to help brands personalize, optimize, and confidently scale their presence on mobile.learn more
As the leading marketing and customer engagement platform, Swrve is designed to maximize the potential of customer data in Oracle Eloqua, Oracle Responsys, and other major marketing systems, clouds, and services, and deliver mobile experiences that pair perfectly with email and web campaigns.
Oracle Marketing Cloud customers use Swrve to deliver real-time relevance to mobile via personalized mobile push notifications, in-app messages, A/B testing, live behavioral tracking, and powerful analytics, all at enterprise scale.
Swrve expands on Oracle’s offering by bringing real-time relevance to mobile experiences. Our commitment to partnership ensures that the full power of the Swrve platform can be used to help Oracle Eloqua and Oracle Responsys customers identify and act on the needs of individual mobile users in real time, tripling mobile engagement rates and lifting revenue for global brands everywhere.
Swrve’s mobile and analytics capabilities are made available within Oracle customer environments. Take action directly within Oracle Marketing Cloud Canvases:
Swrve’s mobile analytics provide Oracle users with data that increases the accuracy and impact of message segmentation, targeting, and delivery.
Our platform’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Oracle Eloqua to trigger hyper-personalized customer journeys across mobile, email, and web. This mobile user data can also be sent to Bluekai DMP and Oracle Responsys to enrich existing customer profiles with key behavioral insights.
The Movember Foundation relies on Oracle Eloqua’s partnership with Swrve to elevate the reach and relevance of their mobile messaging across devices worldwide.
With this powerful technology partnership, they reached their goal of increased cross-channel communications, and engaged their mobile user base across all 20 markets.
Personally relevant communications provide a better service experience for customers. Here is how you do it.
Integration with Swrve enables Oracle Eloqua customers to deliver push notification & in-app campaigns from Eloqua Canvas.
Mobile is not replacing the marketing cloud that we all know - it is extending it.