Find out how to reduce churn and increase lifetime subscriber value in the OTT video streaming landscape.
Swrve CMO, Barry Nolan and Parks Associates co-host a webinar that discusses:
Currently, more than 85% of U.S. millennials subscribe to at least one OTT video service. By 2022, more than 265 million households worldwide will have more than 400 million OTT video service subscriptions. Now is the time to nurture longterm, loyal customers.
Churn in the OTT market differs significantly from churn in the traditional pay-TV market. Services have low barriers to entry in the OTT market, and this highly competitive landscape forces many services to promote free trials and ease of cancelling subscriptions in order to win more subscribers.
The result is a market where consumers are primed to switch from service to service, abuse the industry-standard free month trial, and waft in and out of subscriptions based on the availability of popular new series.