Location-Based Engagement for Global Brands
Swrve and Bluedot set a new industry standard for location-based marketingLearn more
Swrve’s partnership with Bluedot brings the digital and physical worlds closer together with the most precise location-based marketing available. Leading global brands use this combination to amplify and sharpen engagement across channels with marketing experiences that are delivered where and when they have the most impact.
Swrve and Bluedot’s partnership uses customer location data, combined with any other behavioral data, to make customer journeys more relevant than ever before. The combination of Swrve’s dynamic micro-targeting and Bluedot’s location-based triggering gives brands complete control over the audiences and timing of push and in-app messages, so they can respond to the individual needs of a customer in real time.
Swrve and Bluedot support geofences and geoplaces with accuracy down to 5 meters, and give our clients the ability to create polygons in any shape to accommodate any environment. Real-time usage tracking knows when these razor-thin virtual lines are crossed by customers, triggering impactful customer interactions.
With Swrve and Bluedot’s combined capabilities, customer insights are deeper and more robust. Know when a customer enters a competitor’s store, and send them an offer. Know when a customer is leaving a concert, or just landed on a flight, and engage with them for feedback on their experience.
Swrve’s customer interaction platform now uses Bluedot’s location technology to deliver targeted, effective multi-channel marketing campaigns.
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