Swrve and Oracle Marketing Cloud
Mobile marketing communications which expands Eloqua’s core functionalityDownload PDF
Swrve complements Eloqua by providing best-in-class mobile marketing communications which expands Eloqua’s core functionality.
Our deep integration with Eloqua fills the missing piece of the customer experience puzzle. It adds mobile push notifications, in-app messages, A/B testing, real-time behavioral tracking, and powerful analytics, all at enterprise scale.
Mobile has quickly become as important as email for customer interactions.
Swrve brings instant engagement, retention, and revenue value to mobile, and maximizes the reach and relevance of marketing campaigns, both inside and outside mobile apps, using in-app messages and push notifications to make Eloqua a true multichannel platform.
The deep integration between Swrve and Eloqua enables customers to add, orchestrate, and deliver personalized push notification and relevant in-app message campaigns straight from Eloqua Canvas.
This allows for true 1:1 customer journeys across channels and devices.
Swrve’s bi-directional data connector allows mobile data, processed in real-time, to be fed back to Eloqua, giving a full view of each user’s mobile behavior at scale.
Swrve analytics also feeds Eloqua with data that increases the accuracy and relevance of segments and targeting.
The Movember Foundation relies on Eloqua and Swrve to elevate the reach and relevance of their fundraising messaging across devices worldwide.
With our help, they were able to reach their goal of increased cross-channel communications, and engage their mobile user base across all 20 markets.
Personally relevant communications provide a better service experience for customers. Here is how you do it.
Integration with Swrve enables Oracle Eloqua customers to deliver push notification & in-app campaigns from Eloqua Canvas.
Mobile is not replacing the marketing cloud that we all know - it is extending it.