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The Buyer's Guide To Mobile Marketing Platforms

Whichever platform you prefer, this guide illustrates what you need to know before you invest in a mobile marketing platform.

WP: The Buyer’s Guide To Mobile Marketing Platforms
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In 2018 more traffic flowed through mobile apps than through mobile and desktop internet combined.

And this number shows no signs of slowing. But the app influences a lot more than just mobile.

Analytics and actions per user are extended across multiple platforms and channels including email, web push and even interactive TV -  because the best campaigns are integrated in the channels that people use. 

This guide helps organizations looking to invest in mobile marketing, and shows them how to invest with confidence. 

 Swrve Buy or Build?

Buy or Build?

There some real advantages to building, rather than buying, your own mobile marketing platform. But this section will ask the questions that will help you weigh up the pros and the cons.

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 Swrve Mobile Channels
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Mobile Channels

Whether or not you buy or build, your marketing platform must support a full stack of mobile and emerging channels. This includes push, in-app messages, but also Smart TV, OTT streaming apps, Smart watches and other emergin popular channels.

 Swrve Targeting and Triggering

Targeting and Triggering

It is also highly recommended that your mobile marketing platform create sophisticated audiences by using intelligent targeting and triggering engines that will send campaigns to individuals at exact moments of need.

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 Swrve A/B Testing
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A/B Testing

As marketers you are not strangers to A/B Testing, and your mobile marketing platfrom shouldn't be either. Ensure your campaigns perform to the best of their ability by A/B testing your native content.

Swrve Mobile Marketing

Get the Guide

Click the checkbox to indicate that you give Swrve consent to send personalized marketing communications using the contact details provided.

By submitting this form you agree that you have read and agree to the terms of the Swrve Privacy Policy