Every quarter, 1.5 million US customers abandon traditional paid TV bundles in favor of streaming media direct from content providers, across a range of services. 54% of households use over-the-top streaming platforms today, and consumers spend an average of 2 hours a day consuming media from streaming services.
These new customer behaviors present some pretty significant challenges to businesses in streaming media. Our guide will take you through the strategies necessary to reach customers with the right messages to drive engagement and ROI, at the right time, in the right channel. Covering topics from:
- Managing Onboarding to Secure Conversion
- Using Targeted Campaigns to Drive Upsell
- Helping Users Find features and Content to Reduce Churn