The Swrve Guide To Onboarding & First Time User Experience

Did you know nearly 80% of mobile app users are lost within the first week since install?

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Whitepaper: The Swrve Guide To Onboarding & First Time User Experience

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Provide Phased Onboarding

Provide Phased Onboarding

Onboarding does not stop on Day 1. Often times it starts on day 1.

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Time Opt-in Requests Carefully

Time Opt-in Requests Carefully

Make the opt-in invitation explain what's in it for the user, and test various forms of that content.

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A/B Test

A/B Test

It is essential for adopting a 'test and learn' strategy for every aspect of the onboarding process.

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Personalize

Personalize

Show in-app screens that vary based on what we know of the individual user.

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Allow users to skip ahead

Allow users to skip ahead

Always provide a 'skip' option that takes users to the core experience.

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The Swrve Guide To Onboarding And First-Time User Experience

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