All to often, your customer will download your app with good intentions only to never use it again. In fact this happens to 20% of all apps downloaded.
This whitepaper illustrates 6 best practices to make your onboarding process resonate with your user, leading to engagement, retention and higher ROI, including:
New users are not always brand new to your app. If this is the case, then each additional onboarding screen is a barrier between your user and your app's core experience. Not 'winning' you the moment, but losing it, in a very effective way.
Don't underestimate the effect a 'tool tip' can have at later stages in your user's onboarding experience. With this approach, users can learn about using the product while taking those actions in real time.
In the same way as above, onboarding does not end after day one. By showing your user specific features, custom to their individual experience with the app,it's possible to create tailored onboarding for each of your users.
It's imperative to remember that as your customer interacts with your brand across many channels, your onboarding process should reflect that reality.
Asking for permissions in the first few seconds of a user's app experience is not a good idea. You need to explain to users the value of opting in. Test your timing when asking for permissions to see when you get the best results.
A great onboarding process requires compromise; what features do you highlight? And what user interface elements do you show? But one thing you can't compromise on is personalization.