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The First 5 Minutes on Mobile: ‘Winning The Moment’ During Customer Onboarding

Whitepaper: The First 5 Minutes on Mobile
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What happens in the first 5 minutes of your customer's journey?

All to often, your customer will download your app with good intentions only to never use it again. In fact this happens to 20% of all apps downloaded.

This whitepaper illustrates 6 best practices to make your onboarding process resonate with your user, leading to engagement, retention and higher ROI, including:

  • Welcome Tour
  • Tip Overlay
  • Feature Discovery
  • Multi-Channel Experiences
  • Permissions Requests
  • Personalization
 Swrve Welcome Tour

Welcome Tour

New users are not always brand new to your app. If this is the case, then each additional onboarding screen is a barrier between your user and your app's core experience. Not 'winning' you the moment, but losing it, in a very effective way.

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 Swrve Tip Overlay
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Tip Overlay

Don't underestimate the effect a 'tool tip' can have at later stages in your user's onboarding experience. With this approach, users can learn about using the product while taking those actions in real time.

 Swrve Feature Discovery

Feature Discovery

In the same way as above, onboarding does not end after day one. By showing your user specific features, custom to their individual experience with the app,it's possible to create tailored onboarding for each of your users.

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 Swrve Multi-Channel Experiences
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Multi-Channel Experiences

It's imperative to remember that as your customer interacts with your brand across many channels, your onboarding process should reflect that reality. 

 Swrve Permissions Requests

Permissions Requests

Asking for permissions in the first few seconds of a user's app experience is not a good idea. You need to explain to users the value of opting in. Test your timing when asking for permissions to see when you get the best results.

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 Swrve Personalization
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Personalization

A great onboarding process requires compromise; what features do you highlight? And what user interface elements do you show? But one thing you can't compromise on is personalization. 

Swrve Mobile Marketing

Yes! I want to optimize my onboarding!

*When you send this form to us, we will use your data to send you marketing tips, invitations, and product updates. You can unsubscribe at any time.