There has been a huge shift in way banks communicate with their customers. Largely taking place on a smartphone, banks now need to be more accurate in their messaging than ever before.
To take advantage of this change in necessary communication banks need to:
Before sending out a marketing campaign, it's important to understand the stakes. Banks are no longer for life, and a few bad communications on a mobile device could lead to your customer switching to a better brand.
Althought footfall in physical branches has decreased, it is still the banks responsibility to presetn a personal branch experience from the moment a customer opens the app through their customer lifecycle.
The most effective marketing is informed by our activity across all channels and indeed the environment around us at any moment in time - winning the moment by truly understanding the moment.
Bringing datatogether and integrating the view of the customer ca help improve your campaigns accuracy and effectiveness.
Sometimes communications need to be sent regardless of marketing and campaign strategy. In these moments, sending a push campaign can be more cost effective and engaging than a SMS.