Telecom businesses have always been on the front lines of innovation for the multi-channel universe. But with the emergence of new channels, comes new and growing challenges. This whitepaper details 5 successful strategies for driving engagement and retention in the telco industry, covering topics such as:
Personalization is more than just a nice to have for your customers. When used effectively, campaigns using personalized and relevant customer infromation will significantly help to drive upsell and reduce churn to your brand.
Many telecoms are already present in the digital streaming industry. But to succeed in this competitive space, businesses need to successfully promote their servies and retain their customers. Remember: multi-channel customers are worht more, because they are engaged with your brand on more than one channel.
There's a reason why people spend more time in apps than they do on mobile and desktop internet combined. Apps give the user control of the content they consumer from your brand; creating positive sentiment and reducing churn.
Acquisition goes beyond your customer responding to an advertisement to eventual signup. Bteween these two milestones, are a number of moments that you will want to win in order to get prospective customers over the line and into a contract.
As telecoms often service millions, if not tens of millions of customers it's absolutely a priority for telco operators to understand customer staisfaction levels in detail. As a noted leading indicator of business success it needs to be watched and handled with care.