Nukebox Studios Increases Average Revenue Per User by 50%

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About Nukebox Studios

Creating awesome since 2009, Nukebox Studios is a full stack mobile game development studio. With their complete and well-rounded production team, Nukebox Studios is working on developing and publishing innovative and original IPs for the global audience. Nukebox uses a data-driven approach with the focus on building high-quality games. It counts a combined experience of 160+ man-years across the team and an undying passion for gaming. At Nukebox, players are their first, second and third priority.

Challenge

Goals of the Nukebox Studios team included transforming players into payers with smarter messaging, better targeting, and a perfectly-timed approach to engagement. They required a solution that could surprise and delight users with hyper relevant messaging that would inspire action at critical points in their app journeys.

By implementing a mobile-first solution that has enterprise-grade tools and triggers, dynamic orchestration, and hyper personalized message delivery supported by past, predictive, and real-time behaviors, Nukebox Studios had the advantage they needed to create more immersive, high-value player experiences. 

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Solution

The Swrve platform was designed to target app users based on the frequency and recency of player actions at all stages of their journey, deliver on the immediacy and excitement of new levels with triggered, 1:1 messaging, target requests for app ratings to your most engaged users, optimize live opps, and more—all on a global, enterprise scale.

Nukebox Studios now relies on Swrve to deliver hyper relevant push and in-app messages in their Food Truck Chef mobile game. With a mobile gaming solution from Swrve, Nukebox had what they needed to keep engagement rates high, drive significant increases in ARPU, and drive retention to help their team meet key revenue goals.

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The Results

With Swrve, Nukebox Studios has gained a larger, more valuable presence in individual player journeys. With hyper relevant messaging making an impact on revenue in real time, inspiring more high-value activity, the Nukebox Studios team has seen exciting movement around core KPIs. Other successes include:

  • Millions of hyper relevant messages opened 
  • Over 130k more in-game exclusives purchased
  • Over half a million additional app sessions
  • 50% increase in average revenue per user (ARPU)
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