Swrve integrates with Reponsys to ensure that our customers are able to deliver consistent, relevant communications to their own customers - in whichever channel is appropriate.

At the heart of this integration is the ability of Swrve and Responsys to share data dynamically and in real-time. This in turn means campaigns within either platform can be aware of user behavior on both mobile and desktop (or any other relevant channel, including bricks and mortar), giving the 360 degree view that marketers need.

Swrve extends the desktop focus of Responsys to add in a rich mobile messaging toolset (including in-app campaigns and push notifications), native app content optimization, and mobile A/B testing capabilities, and Swrve represents the ideal mobile complement for organizations already using Responsys for their B2C marketing campaigns.