Swrve and Bluedot’s partnership uses customer location data, combined with any other behavioral data, to make customer journeys more relevant than ever before. The combination of Swrve’s dynamic micro-targeting and Bluedot’s location-based triggering gives brands complete control over the audiences and timing of push and in-app messages, so they can respond to the individual needs of a customer in real time.
Swrve and Bluedot support geofences and geolocations with accuracy down to 5 meters. Our offering also gives brands the ability to create polygons in any shape to accommodate any environment. Real-time usage tracking knows when these razor-thin virtual lines are crossed by customers, triggering customer interactions that are relevant enough to drive measurable business outcomes for brands.
Swrve and Bluedot connect to make individual customer insights deeper and more robust, helping brands make their campaigns more relevant to individual customer interests, preferences, and needs. It makes it possible to know when a customer enters a competitor’s store, giving you the opportunity to send them a personalized offer. You can know when a customer is leaving a concert, or just landed on a flight, and engage with them for feedback on their experience.