Deliver Real-time Mobile Experiences with Oracle Marketing Cloud

Swrve integrates with Oracle Marketing Cloud to help brands personalize, optimize, and confidently scale their presence on mobile.

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Real-Time Relevance on Mobile

As the leading marketing and customer engagement platform, Swrve is designed to maximize the potential of customer data in Oracle Eloqua and Oracle Responsys to deliver mobile experiences that pair perfectly with email and web campaigns.

 

Oracle Marketing Cloud customers use Swrve to deliver real-time relevance to mobile via mobile push notifications, in-app messages, A/B testing, live behavioral tracking, and powerful analytics, all at enterprise scale.

Real-Time Relevance on Mobile

Increase Engagement, Retention, and Revenue

Swrve expands on Oracle’s offering by bringing real-time relevance to mobile experiences. Our deep integration ensures that the full power of the Swrve platform can be used to help Oracle Eloqua and Oracle Responsys customers identify and act on the needs of individual mobile users in real time, to significantly increase mobile engagement rates and lifting revenue for global brands everywhere.

Maximum Flexibility and Ease-of-use

Swrve’s mobile and analytics capabilities are made available within Oracle customer environments. Take action directly within Oracle Marketing Cloud Canvases:

  • Eloqua Campaign Canvas users trust Swrve to ensure customers are engaged with relevant messages, on the right channel, in real time. With Swrve embedded in the Oracle Eloqua environment, customers can easily create the most relevant digital experiences that respond to the real-time needs, interests, and behaviors of their customers.
  • Responsys Orchestration Canvas users rely on Swrve to build and send messaging experiences that enhance their presence, relevance, and impact on mobile. With convenient access to rich data, live audiences, and enterprise-grade mobile messaging, Oracle Responsys users can create interactions that increase awareness and inspire action on mobile.

Access to Mobile User Data Updated in Real Time

Swrve’s mobile analytics provide Oracle users with data that increases the accuracy and impact of message segmentation, targeting, and delivery.

Our platform’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Oracle Eloqua to trigger hyper-personalized customer journeys across mobile, email, and web. This mobile user data can also be sent to Bluekai DMP and Oracle Responsys to enrich existing customer profiles with key behavioral insights.

The Movember Foundation relies on Oracle Eloqua’s partnership with Swrve to elevate the reach and relevance of their mobile messaging across devices worldwide. With this powerful technology partnership, they reached their goal of increased cross-channel communications, and engaged their mobile user base across all 20 markets. Case Study: Movember Tripled Engagement Rates
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