A/B Testing

A/B Testing

A/B testing is at the heart of everything we do at Swrve. And at the heart of mobile marketing automation is the ability to edit and test push and in-app campaigns, plus native content - direct from our dashboard

Swrve A/B Testing

The only enterprise-ready A/B testing solution for mobile apps. Our A/B testing platform is used by the biggest players in the mobile industry, live in 10m+ DAU titles. But in addition to scalability we also offer the most accurate, fully featured solution around. Accept no substitutes.

Test Everything

Test Everything

We empower the marketer, enabling editing and testing of any aspect of the app experience, and any campaign, right from the dashboard. No engineering input or app store approval required. And we do the math - we’ll tell you when a result is statistically significant, meaning you can trust our results and market with confidence!

Moving the Needle: Leading mobile publisher used Swrve to run A/B tested in-app messages driving subscription.

+49% Subscription rates
See The Full Impact Of Every Test

See The Full Impact Of Every Test

Swrve enables each test to be measured from every perspective. Every time you run a test, Swrve creates a segment of those users who saw it, and another of those who did not..You'll immediately know which variant drove most engagement, revenue - or whatever else matters to you.

Total Control

Total Control

Swrve A/B tests are fully customizable. You have complete control over the number of variants in a test, the size of control group, which segment of users is exposed to the test and how success is defined. That means you can get to the truth - fast. And it means every individual A/B test you build is shown only to the audience that matters, and designed exactly the way you want it.

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