Target users with exact precision by combining churn propensity scores with any other user properties and behavioral filters, and take action by delivering hyper-relevant push notification or in-app message campaigns.
Swrve’s churn propensity gives you complete control over campaigns, through being able to set any thresholds for churn scores (e.g. target only users with a score between 87-93). This means high value offers will only be sent to those who will otherwise churn, while lower value offers are sent to those less likely to churn.
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