Churn Propensity

Churn Propensity

Churn is one of the biggest killers of businesses. With Swrve, you can stop churn in its tracks with sophisticated AI and machine learning models

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Churn Propensity Scores for Every User

Swrve uses best-in-class artificial intelligence to predict customers likely to disengage and empowers you to pair that with key behavioral data to re-engage those customers before they do actually churn. With Swrve, brands can target users based on their risk of churn. Users are assigned a Swrve-generated score between 0-100 for how likely they are to churn.

Churn Propensity Scores for Every User
Users are assigned a Swrve-generated score between 0-100 for how likely they are to churn.
Churn Propensity Scores for Every User
Target users based on their risk of churn.
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Developed Using Best-In-Class Models for Your App

Swrve has developed churn propensity scoring using best-in-class models built on research that goes back decades. Based on the behavioral data of users in your app, the optimal model will be chosen for use.

Combine with Behavioral Filters for Exact Targeting Combine with Behavioral Filters for Exact Targeting

Combine with Behavioral Filters for Exact Targeting

Target users with exact precision by combining churn propensity scores with any other user properties and behavioral filters, and take action by delivering hyper-relevant push notification or in-app message campaigns.

Set Thresholds to De-Risk Campaigns

Set Thresholds to De-Risk Campaigns

Swrve’s churn propensity gives you complete control over campaigns, through being able to set any thresholds for churn scores (e.g. target only users with a score between 87-93). This means high value offers will only be sent to those who will otherwise churn, while lower value offers are sent to those less likely to churn.

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