Behavioral Personalization

Consumers now expect deep personalization beyond 'Hi first_name'. With Swrve, add rich, contextual personalization to messages at scale, using deep data processing.

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Personalization that Delivers Value

Simple personalization, like using a first name, can be really powerful. Take it to the next level, however, and show your customers that you really understand them, by adding in dynamically personalized content like item preferred language, search history, previous app behaviors, and optimal time delivery.

Increase Relevance with Location-Based Campaigns

Location-based campaigns, when executed correctly, show that you care about being relevant to users. Use location to help your users get the most value from your business, by assisting them with a delivery update, letting them know the nearest bricks and mortar store is, or giving them real-time updates on their place in the queue.

Localize to a User’s Default Language

Easily create and deliver mobile campaigns in the native language of your user with Swrve. Taking into account linguistic and cultural differences makes a huge difference to relevance, boosting engagement, and ROI.

Connect the Ad-to-App Experience

Personalize the first-time user experience by delivering custom in-app messages that match the Facebook ad that your new user clicked on to download the app. Connecting the acquisition journey and first-time user experience like this increases the likelihood of retention and activation, and creates a seamless experience from one channel to the other.

How to Increase Your App Store Rating

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels. Get the blueprint to increasing yours here.

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Swrve enters China to open its leading mobile solutions to global apps