Why Swrve

Customer Data, Segmentation & Targeting

Drive relevance at scale with dynamic audiences and campaigns

Swrve Let customers orchestrate themselves with dynamic campaigns Swrve Let customers orchestrate themselves with dynamic campaigns

Let customers orchestrate themselves with dynamic campaigns

No need to waste time building complex flow charts.  With dynamic campaigns you just set targeting and triggering criteria and let your messages find their audience as customer actions signal receptive and relevant moments.

  • Anticipate personally relevant micromoments with precise, BI-like microtargeting and triggering rules
  • Use criteria to define dynamic audiences that build and rebuild themselves in milliseconds
  • Scope the likely reach of your criteria with audience estimates

Compile deep first-party data on each customer

Assimilate behavior histories and profile data from virtually any service or system

  • Capture and analyze deep behavioral data streams in real-time from your Swrve SDKs in your mobile, web and TV apps
  • Gather and share first-party and third-party customer data to and from other systems
  • Retain 3 years of data for each active customer without volume limits or surprise data fees

Swrve Compile deep first-party data on each customer Swrve Compile deep first-party data on each customer
Empower marketers with BI-like precision without BI cycle times

Empower marketers with BI-like precision without BI cycle times

Bridge the gap between insight and action with the industry’s most granular microtargeting and triggering engine

Swrve Empower marketers with BI-like precision without BI cycle times
Swrve Empower marketers with BI-like precision without BI cycle times
Swrve Swrve

  • Unlike stand-alone data tools, Swrve unites real-time behavioral microtargeting and triggering with campaign content, delivery and measurement so you can build and execute campaigns faster
  • Unlike canvas-based tools, you don’t need to build complex workflows that guess which steps users will take in which order. With Swrve's dynamic campaigns, you set up interactions that fire automatically, on any channel, whenever a customer meets your targeting and triggering conditions.
  • Unlike other engagement solutions who see only the outer shell of an app event, Swrve targets and triggers on “payloads” inside the event to unlock context about the user’s intent.

Prevent churn by addressing it sooner

  • See which customers are most likely to leave you soon with AI-generated propensity scores
  • Combine churn scores with other behavioral and user property criteria to drive personal relevance
  • Free up more time for creativity while machine learning does the heavy lifting on your big data

Swrve Prevent churn by addressing it sooner Swrve Prevent churn by addressing it sooner