Oracle Marketing Cloud Connector | Swrve

How Does it Work?

Swrve is designed to maximize the potential of customer data in Oracle Eloqua and Responsys to deliver mobile experiences that pair perfectly with email and web campaigns. Oracle Marketing Cloud customers use Swrve to drive deeper connections on mobile via mobile push notifications, in-app messages, A/B testing, live behavioral tracking, and powerful analytics, all at enterprise scale.

Increase Engagement, Retention, and Revenue

Swrve expands on Oracle’s offering by helping Oracle Eloqua and Oracle Responsys customers identify and act on the needs of individual mobile users in real time, to significantly increase mobile engagement rates, encourage retention, and lift revenue.

Access to Mobile User Data Updated in Real Time

Swrve’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Oracle Eloqua to trigger hyper-personalized customer journeys across mobile, email, and web. This mobile user data can also be sent to Bluekai DMP and Oracle Responsys to enrich existing customer profiles with key behavioral insights.

Deep Integration with Oracle

Use Swrve directly inside Oracle Eloqua and Oracle Responsys to elevate your messaging on mobile-first channels, and create a truly multichannel experience for your customers.

Swrve with Oracle Eloqua

Eloqua Campaign Canvas users trust Swrve to ensure customers are engaged with relevant messages, on the right channel, in real time. With Swrve embedded in the Oracle Eloqua environment, customers can easily create the most relevant digital experiences on mobile-first channels that respond to the real-time needs, interests, and behaviors of their customers.

Swrve with Oracle Responsys

Responsys Program users rely on Swrve to build and send messaging experiences that enhance their presence, relevance, and impact on mobile. With convenient access to rich data, live audiences, and enterprise-grade mobile messaging, Oracle Responsys users can create interactions that increase awareness and inspire action on mobile.

Swrve and Movember

The Movember Foundation relies on Oracle Eloqua’s partnership with Swrve to elevate the reach and relevance of their mobile messaging across devices worldwide. With this powerful technology partnership, they reached their goal of increased cross-channel communications, and engaged their mobile user base across all 20 markets.

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Swrve enters China to open its leading mobile solutions to global apps