Swrve expands on Salesforce’s offering by helping Marketing Cloud customers identify and act on the needs of individual mobile users in real time. Swrve adds rich push notifications, pixel-perfect, on-brand in-app messages, A/B testing, real-time behavioral tracking, geofencing, real-time, location based messaging and powerful analytics to Salesforce, all at enterprise scale. Swrve syncs seamlessly with APIs and webhooks to ensure true 1:1 response in real time, everytime.
The ability to deploy Swrve from directly inside Journey Builder, makes Salesforce a true multichannel platform.
Swrve’s mobile and analytics capabilities are made available within Salesforce Marketing Cloud with simple drag and drop functionality. Additionally, update Swrve profile information as users reach different stages in the journey through Swrve’s Update User Property and Send Event activities.
This means marketers can ensure customers are engaged with relevant messages, on the right channel, in real time. With Swrve embedded in the Salesforce environment, Marketing Cloud customers can create the most relevant digital experiences that respond to the real-time needs, interests, and behaviors of their customers.
Swrve’s mobile analytics provide Salesforce users with data that increases the accuracy and impact of message segmentation, targeting, and delivery.
Our platform’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Salesforce Marketing Cloud to trigger hyper-personalized customer journeys across mobile, email, and web. Salesforce Marketing Cloud customers can also send minute behavioral and user preference data back into Swrve to add rich relevance to one-time mobile-first messaging.
StubHub relies on Swrve to keep promotions relevant to individual users in real time, generating over 15,000 purchases in 24 hours in just one campaign with Swrve.Learn More »