Salesforce Marketing Cloud

Salesforce Marketing Cloud

Swrve integrates with Salesforce Marketing Cloud to help brands personalize, optimize, and confidently scale their presence on mobile.

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How Does it Work?

Swrve maximizes the potential of customer data in Salesforce Marketing Cloud to deliver mobile experiences that pair perfectly with email and web campaigns. Salesforce Marketing Cloud customers use Swrve to unify customer experiences, and deepen connections with their customers via mobile push notifications, in-app messages, A/B testing, live behavioral tracking, and powerful analytics, all at enterprise scale.

How Does it Work?
Drag and drop Swrve's mobile-first messaging directly into Journey Builder.
How Does it Work?
Leverage mobile-first channels and data to add rich personalization and relevance to your messaging.
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Increase Engagement, Retention, and Revenue

Increase Engagement, Retention, and Revenue

Swrve expands on Salesforce’s offering by helping Marketing Cloud customers identify and act on the needs of individual mobile users in real time. Swrve adds rich push notifications, pixel-perfect, on-brand in-app messages, A/B testing, real-time behavioral tracking, geofencing, real-time, location based messaging and powerful analytics to Salesforce, all at enterprise scale. Swrve syncs seamlessly with APIs and webhooks to ensure true 1:1 response in real time, everytime. 

The ability to deploy Swrve from directly inside Journey Builder, makes Salesforce a true multichannel platform.

Maximum Flexibility and Ease-of-use Maximum Flexibility and Ease-of-use

Maximum Flexibility and Ease-of-use

Swrve’s mobile and analytics capabilities are made available within Salesforce Marketing Cloud with simple drag and drop functionality. Additionally, update Swrve profile information as users reach different stages in the journey through Swrve’s Update User Property and Send Event activities.

This means marketers can ensure customers are engaged with relevant messages, on the right channel, in real time. With Swrve embedded in the Salesforce environment, Marketing Cloud customers can create the most relevant digital experiences that respond to the real-time needs, interests, and behaviors of their customers.

Access to Mobile User Data Updated in Real Time

Access to Mobile User Data Updated in Real Time

Swrve’s mobile analytics provide Salesforce users with data that increases the accuracy and impact of message segmentation, targeting, and delivery.

Our platform’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Salesforce Marketing Cloud to trigger hyper-personalized customer journeys across mobile, email, and web. Salesforce Marketing Cloud customers can also send minute behavioral and user preference data back into Swrve to add rich relevance to one-time mobile-first messaging.

Swrve and StubHub

StubHub relies on Swrve to keep promotions relevant to individual users in real time, generating over 15,000 purchases in 24 hours in just one campaign with Swrve.

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If you'd like to speak to one of our mobile experts, let us know.