UX Optimization

Swrve’s sophisticated A/B testing of content, design, UX, and UI elements helps marketers stay connected with their customers with the best brand experience

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Say Goodbye to Guesswork

A/B testing takes away the guesswork involved in creating and deploying campaigns. Add a variant of your campaign, decide the percentage of the audience who will receive it, and discover in real time which variant performs the best according to your goals.

Controlled Testing of Content

Any aspect of content and creative in a push notification, in-app message, or email can be tested. Find out what image, CTA, button color, or tone of voice delivers the highest engagement, but delivers against your goals like purchases, feature use, shares, etc.

Optimize Aspects of the UX and UI

Test and optimize aspects of the UI, from your navigation bar to your page layout, to perfect user experiences and see a positive impact on conversions, retention, and feature adoption. But, also with Swrve, you can configure and test any aspect of your app, in foreground or in the background, that changes and improves on your brand experience. For example, test different sort algorithms to see which one produces the greatest yield, or test different versions of a particular page to see which version gets the most conversions.

Measure Responses and Discover the True Impact

Find out definitively which variant of your test is the most successful, with easy to monitor advanced metrics that reflect statistical significance in real time. And discover the true impact of your campaigns by comparing them to control groups.

How to manage effective A/B testing

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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