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Resources

Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Connecting on Mobile is Key to Successful Digital Marketing as Privacy Laws Change

Connecting on Mobile is Key to Successful Digital Marketing as Privacy Laws Change

Mobile is more important than ever before. It is the most important channel for consumers, and provides a direct-to-consumer...

Product Update: User List Import and Targeting

Product Update: User List Import and Targeting

It’s true what they say about the simple things—they really can be the most rewarding. At Swrve we’re prou...

Improving Retention in Mobile Games by Optimizing the First Time User Experience

Improving Retention in Mobile Games by Optimizing the First Time User Experience

Mobile is more important than ever before. It is the most important channel for consumers, and provides a direct-to-consumer...

Reduce Churn and Increase Lifetime-value (LTV) in Video Streaming Services

Reduce Churn and Increase Lifetime-value (LTV) in Video Streaming Services

Churn might be a fact of life, but successful media and streaming companies have a laser-like focus on getting that number a...

Drive Revenues by Addressing Cart Abandonment in Retail

Drive Revenues by Addressing Cart Abandonment in Retail

Any online retailer knows how significant the issue of cart abandonment can be. For all its many benefits, mobile can be a c...

WWDC 2021: Apple Disrupts Mobile Messaging with Focus Mode

WWDC 2021: Apple Disrupts Mobile Messaging with Focus Mode

When your plane is ready to board, your airline notifies you when and from what gate. When your takeout order is ready, the ...

WWDC 2021: How Apple is Changing Digital Marketing Forever

WWDC 2021: How Apple is Changing Digital Marketing Forever

Apple’s annual Worldwide Developer Conference kicked off earlier this week with a keynote presentation from Tim Cook j...

Swrve Participates in Salesforce Accelerate Cohort 11 Grow with Industries

Swrve Participates in Salesforce Accelerate Cohort 11 Grow with Industries

Swrve is one of 20 companies selected to embark on a 9-week program of learning, growth, and innovation with Salesforce. We ...