Multi Channel Resource Hub

Swrve has driven revenue, retention and KPIs for some of the world's most successful enterprises. We create campaigns that deliver relevant, personalized messages in micromoments that matter across mobile, email, web, TV and emerging digital channels.
Discover what we learned along the way.

Whitepapers

Expert Multi-Channel Marketing Strategies for the Travel Industry

Expert Multi-Channel Marketing Strategies for the Travel Industry

Whitepaper
Tom Farrell

Learn how to use actions taken in your app, website, and more to inspire more bookings, longer trips, and deeper customer relationships.

See What Works
Campaign Best Practices: 7 Habits for Long-Term Returns

Campaign Best Practices: 7 Habits for Long-Term Returns

Whitepaper
Tom Farrell

Don't waste time on campaign strategies that don't work. Our customers drive ROI quarter after quarter using these tried-and-true campaign practices.

Learn What Works
The LTV Blueprint: Make Every Moment Count for Your Bottom Line

The LTV Blueprint: Make Every Moment Count for Your Bottom Line

Whitepaper
Ross Hamer

It costs 5X as much to acquire a new customer than it does to retain an existing one. This fact alone should make retention and LTV a top priority.

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Expert Multi-Channel Marketing Strategies for the Telco Industry

Expert Multi-Channel Marketing Strategies for the Telco Industry

Whitepaper
Tom Farrell

Learn how to use actions taken in your app, website, and more to drive more plans, larger upsells, and deeper customer relationships.

See What Works
To Build or Buy? The 2019 Mobile Marketing Buyer’s Guide

To Build or Buy? The 2019 Mobile Marketing Buyer’s Guide

Whitepaper
Tom Farrell

Avoid an expensive headache by answering these important questions that will tell you whether to build or to buy your mobile marketing platform.

Learn What Matters Most
The New Normal: Key Insights for Financial Institutions

The New Normal: Key Insights for Financial Institutions

Whitepaper
Tom Farrell

Yesterday’s in person transactions are today’s clicks and swipes. Learn how adapting to multi-channel interactions will impact your bottom line.

Explore the Future
The Gartner Magic Quadrant for Mobile Marketing 2018

The Gartner Magic Quadrant for Mobile Marketing 2018

Whitepaper
Ross Hamer

Swrve was recognized as a Leader in the Magic Quadrant following Gartner’s independent evaluation of 15 digital mobile marketing platforms.

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11 Data-Driven Tactics to Drive Multi-Channel Engagement

11 Data-Driven Tactics to Drive Multi-Channel Engagement

Whitepaper
Ross Hamer

We’ve pooled our knowledge, gained from years of experience, to bring you 11 data-driven tactics, across 4 stages of the customer lifecycle.

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Time is Money: Your Path to ROI in Today’s Multi-Channel World

Time is Money: Your Path to ROI in Today’s Multi-Channel World

Whitepaper
Tom Farrell

Every second spent building great customer relationships is an investment towards game-changing retention, loyalty, and customer lifetime value.

Get the Facts
Stopping Churn Where it Starts: Key Tactics for Stellar Onboarding

Stopping Churn Where it Starts: Key Tactics for Stellar Onboarding

Whitepaper
Tom Farrell

No matter how brilliant your service is, an average of 80% of customers will drop off your app in week one. Avoid churn with these key tactics.

Beat the Odds
5 Multi-Channel Campaign Strategies Proven to Drive ROI

5 Multi-Channel Campaign Strategies Proven to Drive ROI

Whitepaper
Tom Farrell

Every channel is a window of opportunity. But see what interactions, on what channel drives the highest ROI for your industry.

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4 Easy Ways to Optimise Facebook ad Campaigns

4 Easy Ways to Optimise Facebook ad Campaigns

Whitepaper
Tom Farrell

Just a simple switch in targeting will fill the gap between spend and revenue and give you huge gains in long-term engagement.

Read our Tips
The New Normal: What Every Streaming Service Needs to Know

The New Normal: What Every Streaming Service Needs to Know

Whitepaper
Tom Farrell

Customer behaviors are more complex than ever before. But while this is a challenge, you can still use it to your advantage. Here’s how.

Get the Facts

Webinars

Marketing’s Future with AI: Beyond the Hype, There’s Hope
play

Join our CSO Barry Nolan as he talks though what marketers in the mobile space should expect from AI and machine learning in 2019.

Drive Engagement In The Multi-Channel Media Landscape
play

Learn how to deepen relationships with your customers via dynamic, personalized multi-channel campaigns

Webinar: 6 Ways iOS 12 can Helps Marketer Win More Moments of Customer Engagement
play

What does the iOS12 update mean for you and how can you prepared?

Webinar: 5 Ways to Drive Multi-Channel Revenue
play

Join us and learn how to optimize multi-channel interactions at every stage in the user lifecycle, from onboarding to conversion across all verticals.

Webinar: Gone In 17 Seconds
play

We walk through tried-and-tested campaigns specific to the finance industry that will boost app engagement and customer satisfaction.

Blog

In Case You Missed It: Marketing’s Future With AI Webinar

In Case You Missed It: Marketing’s Future With AI Webinar

To say that AI has been considerably hyped is a considerable understatement. But for all the teething problems and inflated ...

Reduce Churn With Simple Tactics for Stellar First-Time User Experiences (Video)

Reduce Churn With Simple Tactics for Stellar First-Time User Experiences (Video)

Once your user has downloaded your app, your next steps should be to keep them engaged with your brand, and lead them down t...

Maximize Acquisition Spend Using a Few Easy Activation Methods (Video)

Maximize Acquisition Spend Using a Few Easy Activation Methods (Video)

Since most popular apps no longer measure success by number of downloads, it makes sense that brands are looking for more an...

The Next Step in Multi-Channel Marketing: Track and Target Individual Users Across Devices

The Next Step in Multi-Channel Marketing: Track and Target Individual Users Across Devices

Wouldn’t it be great to identify and track the behavior of individual users across multiple devices? And wouldn’...

targeting your audience by event payload to boost engagement

Payload Targeting: The Next Frontier for Behavioral Segmentation

The word ‘relevance’ has a certain buzz to it in the marketing industry and it’s not going away anytime so...

Marketing Made Easier With the New Swrve UI

Marketing Made Easier With the New Swrve UI

We’ve written at length about the importance of great design, particularly putting your users first, and now thanks to...

Webinar: Marketing’s Future with AI: Beyond the Hype, There’s Hope

Webinar: Marketing’s Future with AI: Beyond the Hype, There’s Hope

In recent years, artificial intelligence and machine learning have struggled to meet our collective expectations. Marketers ...

How to Cut Through the Noise This Black Friday

How to Cut Through the Noise This Black Friday

Ah, the holidays. It only seems like yesterday I was watching the classic festive films for the 30th year in a row. Now they...

Retail Engagement: 6 Ways to Optimize Your Holiday Campaigns

Retail Engagement: 6 Ways to Optimize Your Holiday Campaigns

It’s that time of year again; a time where families and friends gather to share good tidings, time-honoured traditions...

Deliver Great Customer Experiences With Swrve at MobileOne in Paris

Deliver Great Customer Experiences With Swrve at MobileOne in Paris

Swrve is installed in 3.5 billion apps around the world, helping large enterprises deliver consistently great customer exper...

Videos

Swrve Solutions - Onboard and Nurture
play

Optimize your customers' journey from FTUE to their first purchase.

Swrve Solutions - Aquire and Activate
play

If you’re investing in paid user acquisition, delivering standard app onboarding experiences isn’t good enough.

Swrve & Ryanair
play

One of the world's leading airlines, Ryanair, is using Swrve to connect with passengers on the go.

Swrve & Travelex
play

Swrve & Travelex - A Success Story

Swrve & ding*
play

Find out how ding* drives mobile engagement with Swrve.

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

25% of new users will open your app once, only to never to open it again. Show your users the value in your app’s services by optimizing your onboarding process and FTUE.

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How To Test And Release New Features To Your Mobile App

How To Test And Release New Features To Your Mobile App

Blueprints

When you're adding a significant feature to your mobile app, AB testing its impact will help drive revenue and let you know the right context to tell the rest of your users about the feature.

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How To Best Communicate With Your Customers Outside Of Your App

How To Best Communicate With Your Customers Outside Of Your App

Blueprints

The days of sending a generic broadcast push notification are over, and won't cut it with your customers anymore. Capture your users attention in a personal, relevant and timely way.

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How To Deliver A Seamless Multi-Channel Experience

How To Deliver A Seamless Multi-Channel Experience

Blueprints

In a multi-channel world, your customers will expect your brand to present your apps services and experiences consistently and coherently across all channels.

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How To Manage Scheduled & Unscheduled Outages On Mobile

How To Manage Scheduled & Unscheduled Outages On Mobile

Blueprints

Consumers spend 8 out of 10 mobile minutes inside apps. And if you have a 'mission critical' app, it's imperative that there is a plan in place for times when your services are unavailable.

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How To Manage Free Trials and Subscriptions

How To Manage Free Trials and Subscriptions

Blueprints

Subscriptions are key to profitability for certain apps. And in many cases that subscription starts with a free trial. Lead your users seamlessly from free-trial to subscription.

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How To Think The Opposite About Engagement

How To Think The Opposite About Engagement

Blueprints

The average person has 119 apps on their devices. But 98% of the time, the average person spends their time in just ten out of 119 apps. Here’s how to be part of the ten.

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Driving Subscriptions In Digital Streaming Media

Driving Subscriptions In Digital Streaming Media

Blueprints

49% of homes in the US already consumer content using a digital streaming media player. Get past the free trial stage and drive conversion using our guide.

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Documentation

Document

Analytics and Reporting

Document
Shelly Wolfe

This doc serves as your introduction to analysis of Swrve export data, enabling you to dig deeper into the data found on the Swrve dashboard.

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Document

Developer Documentation

Document
Shelly Wolfe

Everything you need to know to integrate Swrve into your app, get the most out of it, and make use of Swrve's in-depth analytics features.

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Document

User Documentation

Document
Shelly Wolfe

Engage your customers with Swrve using targeted campaigns. Analyze the results and maximize ROI using in-depth analytics and reporting features.

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Document

Swrve Events API

Document
Shelly Wolfe

The Swrve Events API is a series of REST calls for sending event data to Swrve from your app. Learn how to implement it here.

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Document

FAQs

Document
Shelly Wolfe

Got a question on how to get the most out of Swrve? Chances are we've already answered it!

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Document

Best Practices

Document
Shelly Wolfe

Campaigns that we've seen deliver real ROI in the field, shared by our Customer Success team!

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Document

Advanced Integration Guide

Document
Shelly Wolfe

Once you have completed the steps in the Quick Start Integration Guide, follow the steps outlined in this advanced guide.

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Document

Quick Start Integration Guide

Document
Shelly Wolfe

Integrate the SDK with just one line of code to access basic analytics and Swrve's in-app messaging functionality.

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