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Resources

Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Swrve is Delighted to Announce it is Now an Approved Salesforce Interaction Studio Partner

Swrve is Delighted to Announce it is Now an Approved Salesforce Interaction Studio Partner

Swrve is proud of its deep connection with Salesforce. As an open-data platform, Swrve enables brands to integrate quickly a...

Swrve Integrates with Movable Ink for Dynamically Personalized Message Content

Swrve Integrates with Movable Ink for Dynamically Personalized Message Content

Getting personalization right means more than adding ‘Hi {first.name}’ to the start of every message. To be trul...

Product Update: Embedded Experiences

Product Update: Embedded Experiences

Customer experience is everything.  Mobile is the ‘always on’ channel. It’s the easiest, quickest wa...

Swrve Complies with IDFA and App Tracking Transparency

Swrve Complies with IDFA and App Tracking Transparency

Facebook has started testing notifications to users about Apple’s privacy changes. Investors fear that the changes App...

The State of Retail 2021—Responding to 2020

The State of Retail 2021—Responding to 2020

A lot changed in 2020, you don’t need this blog to tell you that. Among the many (many) things that changed, was the ...

Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users

Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users

Engagement and retention on mobile is harder than ever. The average mobile user has 35 apps installed on their mobile p...

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Conventional pay TV continues to decline. Every month, half a million US consumers abandon traditional paid TV bundles in fa...

How Sustainable are your Holiday Campaigns?

How Sustainable are your Holiday Campaigns?

As the holiday season approaches, here at Swrve we’ve been thinking about the traditional holiday and Black Friday mar...