First-Time User Experience (FTUE)
25% of new users will open your app once, only to never to open it again. Show your users the value in your app’s services by optimizing your onboarding process and FTUE.
How To Test And Release New Features To Your Mobile App
When you're adding a significant feature to your mobile app, AB testing its impact will help drive revenue and let you know the right context to tell the rest of your users about the feature.
How To Best Communicate With Your Customers Outside Of Your App
The days of sending a generic broadcast push notification are over, and won't cut it with your customers anymore. Capture your users attention in a personal, relevant and timely way.
How To Deliver A Seamless Multi-Channel Experience
In a multi-channel world, your customers will expect your brand to present your apps services and experiences consistently and coherently across all channels.
How To Manage Scheduled & Unscheduled Outages On Mobile
Consumers spend 8 out of 10 mobile minutes inside apps. And if you have a 'mission critical' app, it's imperative that there is a plan in place for times when your services are unavailable.
How To Manage Free Trials and Subscriptions
Subscriptions are key to profitability for certain apps. And in many cases that subscription starts with a free trial. Lead your users seamlessly from free-trial to subscription.
How To Think The Opposite About Engagement
The average person has 119 apps on their devices. But 98% of the time, the average person spends their time in just ten out of 119 apps. Here’s how to be part of the ten.
Driving Subscriptions In Digital Streaming Media
49% of homes in the US already consumer content using a digital streaming media player. Get past the free trial stage and drive conversion using our guide.