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Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

6 Interesting Mobile Gaming Trends You Should Know About in 2022

6 Interesting Mobile Gaming Trends You Should Know About in 2022

The mobile games industry has been growing at a fascinating rate, with worldwide gamers reaching 3.2 billion in 2021, up fro...

Product Update: Salesforce Pro Mobile Powered by Swrve

Product Update: Salesforce Pro Mobile Powered by Swrve

At Swrve, ease of use is a driving force in our product development process, and we always build with the end-user experienc...

Mobile Retail: Trends and Strategies for Capturing In-App Spending

Mobile Retail: Trends and Strategies for Capturing In-App Spending

The last two years have seen the global retail industry's most extraordinary digital transformation. The pandemic pushed...

Everything You Think You Know About Mobile Engagement Has Changed

Everything You Think You Know About Mobile Engagement Has Changed

Earlier this month, Swrve presented everything it knows about mobile engagement at the CX Unplugged Virtual event. In partic...

The Best Push Notifications to Send to Reduce Cart Abandonment

The Best Push Notifications to Send to Reduce Cart Abandonment

Generating more than $4.9 trillion in sales every year, e-commerce is a thriving industry. Yet to succeed, businesses global...

In-App Messaging Best Practices: Guidance for Better Customer and Business Outcomes

In-App Messaging Best Practices: Guidance for Better Customer and Business Outcomes

Today, it’s never been easier for mobile apps to reach customers wherever and whenever they are—provided they ha...

CX: Unplugged—Everything You Think You Know About Mobile Engagement has Changed

CX: Unplugged—Everything You Think You Know About Mobile Engagement has Changed

Hear from the world’s leading experts and practitioners on the future of customer experience design and delivery. ...

Engaging Users With Native In-App Experiences

Engaging Users With Native In-App Experiences

User engagement metrics are so important that the top apps often use them to dictate the direction of their product developm...