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Resources

Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Product Update: Campaign Holdouts

Product Update: Campaign Holdouts

As marketers, we’re always trying to prove and improve our impact. With every campaign we launch, audience we target, ...

Building a Developer Portal With Stoplight

Building a Developer Portal With Stoplight

A developer (dev) portal provides a space for creating and maintaining high-quality API developer documentation. Dev portals...

Swrve Quarterly: Summer Product Roundup

Swrve Quarterly: Summer Product Roundup

Welcome to Swrve Quarterly, where we showcase all of our key product innovations and updates from the previous quarter. In t...

Product Update: In-App Message Accessibility

Product Update: In-App Message Accessibility

At Swrve, we’re focused on the continuous development of our product so you can always provide the best user experienc...

Webinar: The Battle for Time and Attention—5 Tips to Improve Mobile Engagement

Webinar: The Battle for Time and Attention—5 Tips to Improve Mobile Engagement

Great customer experiences are essential for today’s B2C brands. And with the majority of these experiences taking pla...

Convincing Your App Users to Opt-In for Push Notifications

Convincing Your App Users to Opt-In for Push Notifications

Notification opt-ins are an essential component of a successful mobile app. Being able to reach your app users with push not...

10 High Performing Push Notifications for Mobile Retail Apps

10 High Performing Push Notifications for Mobile Retail Apps

If there’s something that resonates with mobile users more than a perfectly timed push notification, it’s a pers...

Product Update: In-App Pages

Product Update: In-App Pages

Forging a connection with customers on mobile isn’t easy. In 2019, 25% of apps downloaded by users worldwide were acce...