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Resources

Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

Campaign Best Practices: 7 Habits for Long-term Returns

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Expert Multichannel Marketing Strategies for the Travel Industry

Whitepaper

Get the guide to increasing bookings, ancillary revenue, and customer satisfaction in our latest eBook.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Resources

Marketing’s Future with AI: Beyond the Hype, There’s Hope

Whitepaper

See what’s actually possible with AI right now, the tried-and-tested value it can add to campaigns, and how it’s evolving to meet rising customer need

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Resources

The New Normal: Key Insights for Financial Institutions

Whitepaper

With the majority of interactions now taking place on mobile, banks need to be more accurate in their messaging than ever before.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users

Live with GSMA: Expert Tips to Improve CX and Retain Mobile App Users

Engagement and retention on mobile is harder than ever. The average mobile user has 35 apps installed on their mobile p...

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Conventional pay TV continues to decline. Every month, half a million US consumers abandon traditional paid TV bundles in fa...

How Sustainable are your Holiday Campaigns?

How Sustainable are your Holiday Campaigns?

As the holiday season approaches, here at Swrve we’ve been thinking about the traditional holiday and Black Friday mar...

Swrve Partners with Cheetah Digital to Drive Connected CX for Customers Across Channels

Swrve Partners with Cheetah Digital to Drive Connected CX for Customers Across Channels

We’re delighted to announce a strategic partnership with Cheetah Digital to drive engagement, retention, and value for...

Swrve Success: Uken Games Optimizes Gameplay for over 250k Daily Active Users

Swrve Success: Uken Games Optimizes Gameplay for over 250k Daily Active Users

The stakes are high for mobile games. With only 1.6% of players actually making an in-app purchase, and 72% of players limit...

Driving Engagement and Reducing Churn in OTT

Driving Engagement and Reducing Churn in OTT

It’s been over half a decade since House of Cards was first released on Netflix, the first foray into original program...

Product Enhancement: Campaign Tagging

Product Enhancement: Campaign Tagging

Mobile marketing does not usually consist of running one campaign at a time and measuring the results of that campaign befor...

Using AI and Machine Learning to Drive Revenue and Reduce Churn

Using AI and Machine Learning to Drive Revenue and Reduce Churn

It’s time for that time-old question again: Are your batch and blast campaigns losing you revenue? The short answer t...