Blueprints

Blueprints

Swrve Blueprints are a practical guide to optimizing all aspects of the customer experience through onboarding, engagement, retention, monetization, and earning customer advocacy.

Mobile Campaigns To Solve Your Business Challenges

We work with the world's smartest mobile leaders and share some of the lessons we've learned in our Blueprint pages. In each case, we focus on the jobs you need to do on mobile, whether that is on-boarding new users, promoting specific features, or simply encouraging repeat purchases. Our Blueprints provide sample campaigns and practical tips that can help solve common business challenges.

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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First-Time User Experience (FTUE)
Reducing Cart Abandonment

Reducing Cart Abandonment

Advice on how to convert purchases that otherwise would have been lost.

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Reducing Cart Abandonment
Creating Ad to App Experiences

Creating Ad to App Experiences

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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Creating Ad to App Experiences
How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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How to Build Relevance with Location-Based Campaigns
Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

It’s vital for any business to have a clear handle on customer satisfaction.

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Reimagining Customer Satisfaction
Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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Increasing Engagement with iOS Push Notifications
How to Increase Your App Store Rating

How to Increase Your App Store Rating

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Increase Your App Store Rating
How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Manage Effective A/B Testing
How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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How to Encourage Feature Adoption and Usage
Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Turning Service Messages into Your Best Marketing
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