Blueprints

Blueprints

Swrve Blueprints are a practical guide to optimizing all aspects of the customer experience through onboarding, engagement, retention, monetization, and earning customer advocacy.

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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How To Test & Release New Features On Mobile

How To Test & Release New Features On Mobile

Blueprints

Mobile apps never refuse new features, but people often refuse to use them.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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