Marketers spend millions on highly targeted Facebook and Instagram ads to get users to download their app, only to serve up generic ‘Welcome’ onboarding experiences that are disconnected to the ad content, and therefore the user’s intent on clicking on the ad in the first place. For example, a student bank account offer in an Instagram feed entices a user to download the app because of the great student benefits, but when the app is downloaded, there’s no mention of the student offer.
As a result, users lose the trail, abandon the app, and ROI on acquisition spend suffers. There are already enough challenges, across all industries, to retain new users, without this being one of them. And as you are probably already aware, it costs at least 5 times as much to acquire a new customer as it does to retain an existing one. Thankfully, Swrve has a solution to connect the ad-to-app experience.
Facebook and Swrve have partnered to connect the ad-to-app journey by delivering bespoke onboarding experiences perfectly aligned with the ad source that each new user responded to. The onboarding messages are rendered instantly with on-brand, pixel-perfect precision. The result? Higher ROI on Instagram and Facebook ad spend through improved acquisition, and continued long-term engagement for growth in MAUs. Read the full blueprint to find out exactly how this is done.