There is a disconnect between the digital and material worlds. Not enough brands are leveraging their customer’s location data to influence more relevant interactions. Communications through an app or a website often bear little or no relation to the real-world behaviors of consumers. For example, if Ben has checked in for his flight through the mobile app, but arrives at the airport late, his airline should know this, and offer him the option to purchase a fast track through security so he can make his flight
Brands are not being as relevant as they should be, and customer experiences are suffering as a result. A recent Accenture report estimates that up to $1trillion revenue is at risk in the US alone for brands that fail to deliver relevance to their customers. Combine that with the alarming amount of opportunities that are missed by not using location data, and hyper-relevant, location-based campaigns quickly become essential.
This blueprint shows you how to connect the digital and material worlds by using a combination of customers’ location-data and customer engagement campaigns. This includes deploying geofences which trigger push notifications or in-app messages for your customers, on the right device, in the right place, at the right time. This blueprint also delves into some interesting use cases to demonstrate ways to drive more foot traffic, increase upsells, and improve customer service through location-based campaigns. Read the full blueprint to find out exactly how.