How to Encourage Feature Adoption and Usage

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Point Out Features to Your Users

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users. This usually isn’t the fault of the user or the feature. If you don’t let your users know about the latest great feature addition, then users most likely won’t be using it.

Understand Which Features Are Most Valuable

Identifying which features unlock growth is also hugely important for your app: these are the features that activate and convert users into loyal, paying customers who return again and again. Find out what these moments are, and focus on making more users aware of them. If you don’t point them out to users, chances are they won’t go looking for them.