Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users. This usually isn’t the fault of the user or the feature. If you don’t let your users know about the latest great feature addition, then users most likely won’t be using it.
Identifying which features unlock growth is also hugely important for your app: these are the features that activate and convert users into loyal, paying customers who return again and again. Find out what these moments are, and focus on making more users aware of them. If you don’t point them out to users, chances are they won’t go looking for them.
This blueprint shows you step by step how to go about using data to find which features retain users, how to point features out during onboarding, how to continue to onboard over time, and how to announce new features. Read the full blueprint to find out more.