App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels. That’s no surprise: ratings influence how apps are ranked in app store charts, and users are significantly less likely to convert from the store if a ranking is low. Delivering the best possible rating for your app is therefore vital to your success.
The good news is that improving your rating is usually just a simple case of asking people to rate your app. But if you don’t take control of your app ratings process, you are simply asking app users at random to broadcast their opinion of your work to the wider world. The first step in driving an increase in ratings is asking the right people, and only the right people, to leave a review.
This blueprint will show you how to use Swrve’s segmentation, triggering, and in-app surveys to help you ask the right people, and only the right people, to leave a review in an app store. Read the full blueprint to find out more.