How to Manage Effective A/B Testing

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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Don’t Leave Your Decisions to Guess Work

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best. But testing and optimizing your app’s user experience can be a tough job, and as customer expectations continue to grow, getting to that point means testing against real user data.

The Importance of Planning Your Tests

Using Swrve to A/B test UX and content allows brands to implement the right changes quickly at scale, so the bulk of users receive the best possible customer experience. But this means you need to have a good handle on what you are testing. Anything other than a purposeful test is a fishing expedition.