Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

Learn More
 The Push Notification Balancing Act

The Push Notification Balancing Act

Sending push notifications can be a balancing act. On the one hand, you have to engage with your customers. But on the other hand, you don’t want to annoy them so much that they opt out. This has always been a particularly sensitive subject for iOS, and Apple has gone a step furtherin giving users more control over their notification preferences, meaning it is easier to opt out from the Notification Center on the lock screen.

The Importance of Context for Push

The Importance of Context for Push

The key is delivering notifications that will resonate with users, demonstrate value, and not cause annoyance (qualities that should be applied to all your mobile marketing efforts). Ultimately, this will help you escape the fate of your push notifications being left unread, or worse, be turned off completely. All provisional notifications from an app will give the user the option to keep notifications or turn them off. If they choose to keep them, they can choose to have them delivered prominently (to the lock screen).This is what your goal should be.

 How to Always Be Relevant

How to Always Be Relevant

This blueprint will help you achieve that goal, demonstrating how you can add more relevance to your push notifications, by being contextual, sensible about frequency, personal, frictionless, and much more. Find out how by reading the full blueprint.

Swrve shape

Download Full PDF Version Of This Blueprint