It’s vital for any business to have a clear handle on customer satisfaction. You don’t need to be the world’s greatest NPS disciple to know that happy customers lead to success, and vice versa. But as users migrate to the mobile app, the old techniques to perform this task don’t function so well, with average email completion rates totaling at less than 1%.
There’s a better way: real-time relevance. In-app surveys enable businesses to gather improved customer insights, and make better decisions as a result. For example: “How about that new feature?” “How was your flight?” And as consumers spend seven out of every ten digital minutes inside mobile apps, it is critical that your questions are triggered by behaviors in-app, and surveys are delivered and completed in-app.
This blueprint explores how Ryanair, one of the world’s leading airlines, used Swrve to deliver 70% completion rates for their customer satisfaction surveys, by combining passenger location data, triggered push notifications, and in-app surveys. Read the full blueprint to find out exactly how.