Turning Service Messages into Your Best Marketing

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched. And that’s why consumers rank them as being amongst the most popular type of brand communications.

By setting up transactional and operational messages for your mobile channels, you can add predictive messaging to increase your selling opportunities. For instance, a check-in reminder for a flight can be combined with an upsell offer to reserve a window seat. Find out more by reading the full blueprint.