Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched. And that’s why consumers rank them as being amongst the most popular type of brand communications.
By providing customers with useful and relevant information, your brand’s service messages train your customers to engage with your messages. They also strengthen the reliability of your brand, deepening your relationships with customers. This paves the way for you to subtly introduce relevant marketing and sales messages that will deliver a significant impact to your core KPIs.
By setting up transactional and operational messages for your mobile channels, you can add predictive messaging to increase your selling opportunities. For instance, a check-in reminder for a flight can be combined with an upsell offer to reserve a window seat. Find out more by reading the full blueprint.