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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming
Marketing

Webinar: The Next Frontier: Customer Engagement Strategies for Digital TV, On-demand TV, and Streaming

Conventional pay TV continues to decline. Every month, half a million US consumers abandon traditional paid TV bundles in fa...

Ellen Flynn 26 November 2020
How Sustainable are your Holiday Campaigns?
Marketing

How Sustainable are your Holiday Campaigns?

As the holiday season approaches, here at Swrve we’ve been thinking about the traditional holiday and Black Friday mar...

Ellen Flynn 23 November 2020
Swrve Partners with Cheetah Digital to Drive Connected CX for Customers Across Channels
Marketing

Swrve Partners with Cheetah Digital to Drive Connected CX for Customers Across Channels

We’re delighted to announce a strategic partnership with Cheetah Digital to drive engagement, retention, and value for...

Matt Rausenberger 18 November 2020
Swrve Success: Uken Games Optimizes Gameplay for over 250k Daily Active Users
Successes

Swrve Success: Uken Games Optimizes Gameplay for over 250k Daily Active Users

The stakes are high for mobile games. With only 1.6% of players actually making an in-app purchase, and 72% of players limit...

Ellen Flynn 18 November 2020
Driving Engagement and Reducing Churn in OTT
Industry Thoughts

Driving Engagement and Reducing Churn in OTT

It’s been over half a decade since House of Cards was first released on Netflix, the first foray into original program...

Greg Martell 12 November 2020
Product Enhancement: Campaign Tagging
Product

Product Enhancement: Campaign Tagging

Mobile marketing does not usually consist of running one campaign at a time and measuring the results of that campaign befor...

John McGrath 12 November 2020