Sometimes, the simplest solutions are the best. We’re all busy people, so let’s keep this quick: below are three statistics anyone in the mobile marketing business should know about, and a two minute video for each, outlining how you can optimize your app to outperform the statistics.  

There are over 3.5 million apps in the Google Play Store.

That is, without doubt, a lot of apps. Clearly, clamouring for attention and new users amongst all the millions of other apps isn’t the most efficient use of your resources: instead, you need to be ensuring that the users who download your app actually return to it. Drawing people back to use the app for a second time is a good start that can develop into a productive pattern of regular user behaviour. Find out how to engage and retain your users in this short video:

Read more here: Retention of Disappearing Users

Consumers are 2 times more likely to tell others about negative customer experiences as they are to share positive experiences.

Whilst there’s little harm in a bit of complaining about a terrible commute or the freezing weather, when it comes to your app, negative customers reviews can be seriously damaging. As we’ve seen with the previous statistic, competition in the app store is fierce, and acquiring new users can be even more challenging if you don’t have a stack of glowing reviews. So how to encourage the people who love your app to speak up? This video shows a simple technique that ensures the testimony of your biggest fans is heard by prospective users:

Read more here: How to Take Advantage of the App Store’s Review Policy Changes

43% of mobile users opt-in for push notifications - an increase from 41% in 2016.

The good news is that push notification opt ins are increasing; the bad news is that that still leaves around 57% of users who don’t allow push notifications onto their screens. The ability to nudge users even when they aren’t in the app makes push notifications a powerful tool for user retention, so that 57% is a number that needs some work. Watch our quick guide below to see how personalizing your permission request message can make all the difference:

Read more here: The Right Way to Ask for Permissions on Android

You can find more video resources on the Swrve youtube channel.