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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Only Connect
Marketing

Only Connect

Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, And hu...

Steve Gershik 02 October 2014
Getting Subscribers Over The Line At The New York Times
Marketing

Getting Subscribers Over The Line At The New York Times

Not long ago I wrote about the ways in which mobile apps, and particularly those of media organizations, can secure opt-ins ...

The Team at Swrve 09 September 2014
Maximizing Push Notifications
Industry Thoughts

Maximizing Push Notification Opt-In

Best practice in the news and media sector News apps are big business. The reason why is obvious - well over 50% of the ent...

The Team at Swrve 29 August 2014
Why On-Boarding Is Key To Mobile App Success
Marketing

Why On-Boarding Is Key To Mobile App Success

You've almost certainly heard the statistic before, but it bears repeating: 19% of all app installs are used precisely o...

The Team at Swrve 27 August 2014
Managing The Mobile Lifecycle For Maximum ROI: A Swrve Webinar
Webinars

Managing The Mobile Lifecycle For Maximum ROI: A Swrve Webinar

Swrve webinars are back! We're delighted to present a session looking in detail at how modeling and managing the user li...

The Team at Swrve 27 August 2014
Swrve and iBeacons - Making ‘Clicks and Mortar’ a Reality
Marketing

Swrve and iBeacons - Making ‘Clicks and Mortar’ a Reality

We spend plenty of time talking up the power of the mobile app in Swrve, and with good reason. For brands of almost every de...

The Team at Swrve 06 August 2014
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