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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve


Awesome UX for Awesome Revenues - a Swrve Webinar

User experience has a direct impact on your bottom line. That's why in the online world billions of dollars a year are ...

The Team at Swrve 18 May 2013
Industry Thoughts

Top 10 Tips For Mobile App Optimization Through A/B Testing

For those who missed it, Swrve CTO Steve Collins' presentation from Casual Connect Hamburg. Loads of awesome advice for ...

The Team at Swrve 17 May 2013
Industry Thoughts

What's Good About F2P Games

We enjoyed this great article on the merits of F2P by Lee Perry over at Gamasutra. The freemium world comes i...

The Team at Swrve 14 May 2013

Driving In-App Revenues - a Swrve Webinar

Successful mobile and tablet apps ultimately rely on one thing and one thing only. Getting users to spend money within the a...

The Team at Swrve 01 May 2013
Industry Thoughts

More on (Why You Need More Than) Analytics

Neatly following on from our latest post on the limits of analytics, here's Alistair Croll via the awesome Avinash Kaush...

The Team at Swrve 15 April 2013

Delivering Day One Engagement - a Swrve Webinar

Nothing is more important than those first few moments a user spends in your app or game. With that in mind we'll look a...

The Team at Swrve 15 March 2013