In this extract of Barry Nolan’s ‘Mobile Moments’ presentation, he talks us through the movement towards anticipating the needs of users and being able to interact with users, based on their needs, in the moment. He uses mobile banking as an example, highlighting just how powerful this kind of marketing (or rather service provision) can be.

If this video was useful, why not take a look at our 2 minute guide to conversion? And don't forget to check out our 2017 Mobile Success Kit!