It can be tempting to view time users spend in-app as a metric that should be maximized, after all this is what we've grown accustomed to over the past decade of app usage. 

With 98% of in-app time spent in just 10 apps, and with over 2.8 million apps in the Play Store alone, time is spread too thinly to be counted on. For apps that don't monetize through keeping your attention, the goal should be minimizing engagement by optimizing user experience.

This Blueprint takes a look at the reasons why, and offers practical tips and examples on how to deal with this challenge. 

And don't forget to take a look at our Blueprints homepage for more useful how-tos.