Retention of disappearing users, or, what to do when your users are disappearing. Advice and methods to reduce churn.
We understand that it is hard working in mobile - there are so many jobs that you need to get done for your app to be a success. That’s why we’ve come up with Blueprints, to help you solve individual jobs by sharing the experiences we’ve gained over the years working with mobile leaders. This Blueprint takes a look at what to do when your users are disappearing.
Churn is the quickest killer of businesses, so even improving your retention rate by a couple of percentage points can make a huge difference. Disappearing users are in the critical stage where you can still do something about it. Consider them pre-churned.
Thankfully there are a number of methods to help you achieve this - instrumenting your app, defining users, engaging more meaningfully, and educating them about features (to name a few)
Find out more in our Blueprint: Retention Of Disappearing Users
