GSN Increases In-Game Engagement Using 1:1 Mobile Messaging

As a leading provider of cross-platform entertainment, GSN Games’ mission is to design experiences that turn every player into a champion. Founded in 1999, the brand has evolved from a humble games site into a social, mobile, and online games powerhouse. Among its popular gaming apps is WorldWinner, a hub for online cash tournaments that has distributed a staggering $1.5 billion in prizes to date.

Advancing app user activity and boosting in-game purchases

With over 47 million players worldwide, GSN Games needed a solution to keep players captivated and returning to the app for more gameplay. They chose to partner with MessageGears for industry-leading mobile messaging and player engagement. Since then, GSN has been able to accurately meet individual player needs, respond to in-game behavior, and gather key insights to craft experiences that reward and resonate with players.

Key Outcomes

3.1 million

3.1 million personalized push notifications that engaged and retained users.

71%

71% lift in app store rating from from 2.8 stars to 4.8 stars within 16 weeks.

448K

448K additional app sessions as a result of more targeted 1:1 messaging.

98K

98K completed app store ratings in response to targeted requests for feedback.

The Challenge

Delivering relevant experiences at the perfect time, every time

Every second during gameplay counts, and the exact timing and precision of in-game messaging can either elevate or hinder the player experience.

As a brand dedicated to delivering immersive gaming experiences, the challenge for GSN lies in maintaining a consistent and relevant connection with individual players throughout their gaming journey—whether it’s a personalized onboarding flow, helping users complete a level, or providing helpful tips players will appreciate.

GSN recognizes the importance of being in sync with players during these pivotal moments to drive stronger engagement, in-app purchases, and player retention.

The Solution

AI-driven personalization at scale

GSN Games teamed up with MessageGears to deliver AI-powered push notifications to its millions of players based on past, present, and predictive behvaior. Leveraging these insights GSN could deliver personalized welcome messages as players onboarded the app, enticing re-engagement incentives for those showing signs of lapsing, exclusive perks for rewarding the loyalty of long-time players, and more.

GSN also leveraged MessageGears to send in-app messaging to players with updates on the rewards they’ve earned, game progess, new available features, requests for ratings, and retention-driven offers.

The Outcome

Here are the outcomes of GSN Games’ collaboration with MessageGears, showcasing significant improvements in player engagement and in-app activities:

In-game deposits surged by an impressive 37%, with an average deposit value of $17.16. This remarkable growth was a direct outcome of perfectly timed gameplay incentives reaching every player.
A 36% uptick in new game starts, a result of targeted push messaging sent when players were most likely to engage and dive back into the gaming experience.
WorldWinner tournaments experienced a substantial 18% boost in participation, a result of high-quality game experiences supported by personalized messaging at scale.

“Personalized content and relevant messaging is what today’s consumers expect. The more personalized and automated we get with MessageGears, the better our engagement becomes. Using MessageGears’ optimal sendtime feature is a no-brainer for us. It gets us so much engagement because it helps us direct users back to the game at the perfect time in their daily routine—not when they’re busy at work, but when they’re commuting or lounging at home.”

~ Tom Hansbury, Associate Manager

Driving high-value interactions at scale

In an ongoing collaboration, MessageGears proudly stands as GSN Games’ trusted partner, continually delivering push and in-app messages that improve onboarding, engagement, and customer satisfaction.

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