Movember is the world’s leading charity tackling mental health and suicide prevention, prostate cancer, and testicular cancer on a global scale. Their mission is to stop men dying too young, and they fund groundbreaking health projects that unite experts from all over the world to accelerate research, progress, and change.
Movember relies on Swrve to connect with movers, growers, and fundraisers across channels, devices and platforms on a global scale to bring their message to as many people as possible, and raise funds for men’s health.
In 2019 Movember saw some incredible results during their most lucrative month of the year, November, such as:
- 67% completion rate on push notification opt in
- Average push notification engagement rate on Android of 14.8% and 6% on iOS
- Huge increases in monetization including 220% increase in donations on Android, and 374% increase in donations on iOS
—Meaghan Bilinski, Global Director of Digital Marketing & Automation at The Movember Foundation
To read the full case study, see here.