Phillppe Meriaux, COO of happn, one of the world’s leading dating apps, spoke at Swrve’s Mobile Moments London event recently.

In this video snippet he highlights:

  • Choosing a technology is like hiring 10 people - 0.15
  • If you want to grow fast, test and learn is not the way to go - 0.40
  • You cannot optimize without a tool! - 1.45
  • What to think about when choosing a tool - 2.25
  • Find a partner, not a tool, who you can work with over a long time - 2.45
  • Data is everywhere! - 3.10

While you’re here, take a quick look at one of our other videos from Mobile Moments, ‘Anticipating Needs of Users and Interacting in the Moment’. And don’t forget to check out our 2017 Mobile Success Kit!