Conversion on mobile, the process of turning browsers of your app into users who spend real money, is a key metric that you need to do well if you want your app to make money. This two minute video discusses one way in which you can use a platform like Swrve to increase conversion rates - namely targeting specific users with personalized and contextual in-app messages.

If this video was useful, why not take a look at this one on the key to engagement - localization. And don't forget to check out our 2017 Mobile Success Kit!