Swrve’s very own boffin/evangelist/soothsayer, Barry Nolan, talks us through the four ways in which mobile marketing is changing, and why that is a good thing; from the way we collect and use data across channels, to the shift in marketing from broadcast to service provision, all in a frictionless app environment.

This 3 minute video is the first in a series which were recorded at our Mobile Moments London event. Stay tuned for more! In the meantime, take a look at our Mobile Success Kit.