The MarTech Podcast is the go-to listening source for news, trends, and thought leadership in the martech space. Host Benjamin Shapiro sits down with innovators, influencers, and experts to discuss how leading marketing technologies drive business growth for global brands.
This week, the MarTech Podcast features Swrve Chief Technology Officer Oisín Hurley for MarTech’s 2020 Predictions Week. This special five-day series will share the trends to look out for in the next decade of customer engagement, and will include a special emphasis on how customer experiences will stand out as a key differentiator for revenue growth, retention, and customer lifetime value in 2020.
Listen to the second episode of this series here, where Oisin discusses how brands will focus on real-time responsiveness, personalization, and targeted value over data consolidation to deliver measurable business value.
About Oisín Hurley
Oisín Hurley has over 20 years experience in the tech industry, including the successful build and acquisition of his own startup Converser. As a seasoned leader of research and development teams in his past and present companies, Oisín is integral in defining and guiding product roadmaps and vision to achieve measurable success and value for both customer and company.
Swrve is the mobile marketing and customer engagement platform helping Sony, Condé Nast, Digicel, Wall Street English, and other global brands scale 1:1 communications across millions in real time. Discover how Swrve is designed to help teams adapt to rising consumer expectations, and deliver smarter, more relevant customer experiences in real time in one of our upcoming demos.