Swrve CSO Barry Nolan was featured in MarTechSeries this week following Facebook’s F8 conference which among other things announced a complete overhaul of the network as well as a bigger emphasis on privacy. Facebook and Google are making sweeping transformations to their respective platforms, shifting from content consumption to communication. These changes mean that marketers must embrace real-time, omnichannel marketing strategies to succeed.

“It’s clear that despite privacy and fake profile issues, Facebook is still a major workhorse channel for digital marketers. However, marketers will need to amend their advertising playbooks as Facebook (and the broader digital marketing space) continues to evolve.”

Barry Nolan, CSO Swrve

Learn more: ‘From Town Squares to Living Rooms: Why Marketers Need to Embrace New Digital Approaches’.