Push notifications - when used in the right way - are a key weapon when it comes to maximizing user engagement on mobile. Unfortunately, however, about 60% of users opt-out of push notifications before you have a chance to demonstrate their benefit. That’s a real shame - but something can be done.

In the short video below, we give 3 simple and effective steps to maximize push notification opt-in rates for your mobile app. It’s not hard to make it happen.

Don’t forget, once your users have opted in for push - the next step is to delight them! There’s no brains behind a blanket push notification that goes out to every individual that has ever installed your app. Smart, effective marketing is targeted marketing - and that means targeted push notifications. Sending the push is child’s play, the tricky part is sending it to the right people at the right time. So, why not check out our free whitepaper, 5 Ways to Turbo-Charge Your Push Campaigns